Link to media:
Instagram Reels: Nyck de Vries
Instagram Reels: Arnhem Electricity Week aankondiging
Instagram Carrousel: Time Table Arnhem Electricity Week
Instagram Carrousel: Terugblik Arnhem Electricity Week
Result
7K reach
10.7K impressions
240 interactions
3.42% engagement rate
+6% followers in one week
Campaign highlights
Social-first event coverage
Content creation & publishing
Fully organic (no ad spend)
Real-time production during event week
+6% follower growth
About Electricity Campus
The goal was to increase brand awareness during Arnhem Electricity Week and strengthen the community feeling among visitors, students and professionals.
Content & approach
We developed a social-first strategy using short-form video, carousels and stories. By producing and posting content within hours, we maximized relevance and engagement during the event.