Citymarketing Arnhem | Into Arnhem Winter Campaign
About This Project
Link to media:
Instagram Reel: Welkom in Arnhem
Instagram Reel: Weekendje Arnhem
Instagram Reel: Winterprogramma Arnhem
Instagram Reel: Winter in Arnhem
Instagram Reel: Natuurcentrum Arnhem
Instagram Reel: Openluchtmuseum
Instagram Reel: De Eusebius
Youtube: Hero video
Result
2.8M video views
868K reach
38.7K website clicks
Campaign highlights
Winter city campaign for Arnhem
In-house concept, production & advertising
Multi-channel rollout (YouTube, Instagram, Facebook)
Focused on a 50+ target audience
2.8M video views, 868K reach, 38.7K website clicks
About Arnhem Verwarmt
For Citymarketing Arnhem, the goal was to increase winter visibility and drive more website traffic. We developed Arnhem Verwarmt: a recognizable winter campaign tailored to a 50+ audience, supported by a strong visual identity across online and offline channels.
Content & approach
The campaign was built around a HERO video featuring a local from the target audience, creating a strong and relatable story. This was supported by 9 short-form videos and photography, developed using the ABCD model and optimized for social performance.
Advertising & optimization
We managed the full rollout across YouTube and Meta, optimizing continuously based on performance data to scale what works.